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Identity & Branding

Logo Design

The purpose of your logo is to aid and promote instant public recognition. Did you know a company logo often forms the first impression of your company? This is why building a successful brand for your company is so important. A person puts a lot of quality time into researching a business name, your logo is what sticks in the customers' mind.

 

Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed or associated with certain emotions that the designer wants to convey to the audience. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and the environment. More subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

 

A powerful logo design should resonate strength and balance, while eliminating clutter that could distract from it's message. The following are best practices guidelines for creating your logo and your brand:

  • It should be distinct and easily identifiable at a glance.
  • The imagery should represent your company and industry.
  • The imagery and your company name should be fluid.
  • Always use a legible font.
  • Your logo should look great in both black and white, as well as color.

 

Below are some of the logos we have created.

 

THUD
THUD
Ralph Davis Reptiles
Ralph Davis Reptiles
King of the Grass Volleyball Tournaments
KOG Volleyball
New Bully City
New Bully City
Booze & Britches
Booze & Britches
Center for the Arts
Center for the Arts
The Medius Group
The Medius Group
ATEC Industries
ATEC Industries
Redeye Management
Redeye Management
Beach Life Vacations
Beach Life Vacations
Beach Life Vacations
Beach Life Vacations
2006 Theme
Beach Life Vacations
Beach Life Vacations
2006 Theme

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